Work / Brand-tech site
The client needed a brand-forward site that stood out. That brief is common. What was less common was their honesty about not knowing which visual direction would work. They did not want to commit to a style they had only seen as a static mockup. This is a sensible position.
Rather than spend time on pitch decks that would not survive contact with a browser, we built ten distinct Astro demo concepts, deployed all ten over HTTPS, and sent the client a list of links. Same day.
"All ten demos shipped over HTTPS for evaluation. Final site shipped the same day the direction was picked."
Project timelineEach demo was a complete visual concept: typography, colour, layout, animation approach, and hero treatment. Not wireframes. Not Figma screens. Working sites in a browser. The client could resize them, scroll them, judge them in context.
The range covered: minimal editorial, dark cinematic, terminal aesthetic, aurora gradient, workshop industrial, aperture photography, and several hybrid approaches. The client selected a dark cinematic direction on first review.
The selected direction called for a video hero that felt generative and technical without using stock footage. We generated a looping video using LTX-2 with a web and code visual theme: abstract representations of data flow, circuit patterns, and light trails. The loop is seamless and runs without sound.
The video is served as an autoplay muted loop, with a static poster frame as fallback. No performance penalty for users on slow connections.
All ten demos shipped over HTTPS for evaluation. Final site shipped same day as direction was picked. The client had a production-quality, brand-forward site without a single revision cycle caused by direction uncertainty.