Selected work

Things we have built.
And why they matter.

Four case studies. Real problems. Specific decisions. We include the approach, not just the outcome.

Gold rings on a jeweller's workbench

WordPress / WooCommerce / Python

WooCommerce store and Telegram bot for a Pretoria jeweller

Five-way design bake-off before a line of production code. Full store build, branded transactional emails, Telegram stock management.

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Healthcare professional reviewing records

PHP / SQLite / Electron

Custom referral tracker and desktop prospect-sourcing tool

A healthcare practice needed geographic referral visibility and a desktop tool to source prospects from four data directories. Manual spreadsheets replaced.

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Studio space with dramatic lighting

Astro / GSAP / LTX-2 video

Cinematic Astro site with generative video hero

Ten distinct concepts built in one session for a tech consultancy. Winner developed into a full site with a generative AI video hero loop.

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Person writing notes at a desk with a laptop open

WordPress plugin / REST API

WordPress health and POPIA-aware audit plugin

SiteLens: four free audit axes plus three Pro axes behind a license gate. Built for SA site owners. wp.org submission in progress.

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"We ran a five-way design comparison so the client picked from real, working options, not pitch decks."

Nel404 Labs on the LA Jewellers bake-off

Working on something similar?

These are not meant to be representative of every project we take. They are meant to show how we think. If the approach resonates, we should talk.

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